For its Music Liberates Music platform, BACARDÍ set out to spotlight underrepresented artists. Our answer: the world’s first wearable music album. Created with producer BOI-1DA and fashion brand NAHMIAS,
the capsule debuted at Paris Fashion Week, with QR-coded garments that unlocked a curated playlist of emerging artists. A living music platform, directly from the runway.
AGENCY BBDO NEW YORK DIRECTOR JORDAN WOZY APPAREL DESIGN NAHMIAS MUSIC BOI-1DA
AWARDS ONE SHOW SHORTLIST, WEBBY’S SHORTLIST, ADC SHORTLIST, FAB SILVER
Art Direction: Gia Sarkis, Jack Mastrototaro
Design Lead: Dina Zolan
Copywriters: Mia Potter, Aaron Marshall
Creative Directors: Jackson Harper, Taylor Marsh